Blogs, Friends and Favors

When I approached Robert Grillo, owner of creative services firm, Robert Grillo Creative, about taking photos of his fantastic gut rehab, I never expected that he would take it upon himself to design a proper logo for Strange Closets. But I should have. If you spend any time with Robert, you'll quickly figure out that he's one of the good guys, both personally and professionally.

Robert asked me a number of questions, all quite casually but in hindsight, mischievously designed to provide some insight into what Strange Closets is all about. If developing a blog brand and logo is anything like writing, a hazy concept was forming, almost as if the process were larger than him. And then one day, I open my email and . . . wow . . . for the logo, for creativity, for the unexpected, for friendship, for Robert.

On any given day, Robert's frenetic work schedule could consist of developing corporate identities, building web design templates and concocting a brand strategy into a brand design language, so his kind gesture was not insignificant. If I weren't already a friend, I'd be on a long waiting list until his scheduled lightened up.

So thanks Robert. I am in your debt.


Robert Grillo of Robert Grillo Creative